Dungeons & Dragons
There are 50 million D&D players in the world...and counting. Who plays D&D, and where you might encounter them, can be surprising. You never know who might be a fellow adventurer, so we made it a lot easier to:
Find your realm.
AR/Interactive App
Sports fans rep their team on their sleeve, literally. So we've made it easier than ever for fellow adventurers to connect with each other. With scannable merch that unlocks user profiles using in-app AR technology, players in the wild can instantly transform from strangers to friends. D&D fans can then send friend requests and who knows? Maybe even encounter their next party....
OOH
Pop-Up
We'll also place Dungeons & Dragons characters in Times Square and various Renaissance Fairs across the country, leading curious pedestrians to pop-up tents where they'll host games as Dungeon Masters.
Celebrity D&D Tournament
When we say you never know who's a fellow adventurer, we mean it. When there are over 50 million D&D players, it only makes sense that some of those people are...Vin Diesel, Aubrey Plaza, Stephen Colbert, Anderson Cooper, and Dan Harmon. So we'll host contest to offer fans a chance to audition to be the Dungeon Master of a celebrity D&D tournament
CWs: Meg Rai, Sam Simcox, Bonnie Davis
AD: Anthony Gosling